New gen of
Vagus Nerve Stimulation
to Reduce Stress

Get Device
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Free Shipping within the US
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30-day money back guarantee
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HSA/FSA eligible with up to 30% off

New Gen of
Vagus Nerve Stimulation
to Reduce Stress

Get Device
truck icon
Free Shipping within the US
rotate-icon
30-day money back guarantee
credit-card icon
HSA/FSA eligible with up to 30% off
University of Waterloo logoForbes logoStanford University logoFast Company logoToronto Metropolitan University logoOntario Brain Institute logoBusiness Insider logoCenter for Aging Brain + Health Health Innovation logoCreative Destruction Lab logoBrampton Venture Zone logo
University of Waterloo logoForbes logoStanford University logoFast Company logoToronto Metropolitan University logoOntario Brain Institute logoBusiness Insider logoCenter for Aging Brain + Health Health Innovation logoCreative Destruction Lab logoBrampton Venture Zone logo
University of Waterloo logoForbes logoStanford University logoFast Company logoToronto Metropolitan University logo
Ontario Brain Institute logoBusiness Insider logoCenter for Aging Brain + Health Health Innovation logoCreative Destruction Lab logoBrampton Venture Zone logo
University of Waterloo logoForbes logoStanford University logoFast Company logoToronto Metropolitan University logo
Ontario Brain Institute logoBusiness Insider logoCenter for Aging Brain + Health Health Innovation logoCreative Destruction Lab logoBrampton Venture Zone logo

Roga

$249.00

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Reduce stress within minutes
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Improve your focus
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Designed by ex-Google engineers
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Multiple peer-reviewed studies
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In partnership with the Canada Centre for Aging & Brain Health Innovation and Waterloo University
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Clinically Proven Results
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Rigorously Safety Tested
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30-day free returns
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Free Shipping within the US
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30-day money back guarantee
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HSA/FSA eligible with up to 30% off
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Verified purcase
2/23/2025
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Verified purcase
4/25/2025
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Verified purcase
4/18/2025
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Verified purcase
6/7/2025
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Verified purcase
7/02/2025
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Verified purcase
7/30/2025
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The story behind Roga

Born from personal struggle, built with cutting-edge expertise

After a decade at Google, founder and CEO Ami Lebendiker experienced severe burnout due to the demanding work culture. Recognizing the shortcomings of traditional stress relief treatments, he set out to create an effective and affordable solution. This led to the development of Roga, a scientifically-backed wellness product aimed at helping modern professionals manage daily stress.

Built on Excellence,

Proven by results

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Vagus Nerve Activation
48% increase
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Anxiety
47% reduction
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Sleep
22% improvement
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Heart Rate Variability (HRV)
17% increase
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Focus
29% increase
Alpha Power
35% increase

Results are from specific study populations. Individual results may vary.

Get Device
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Free Shipping within the US
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30-day money back guarantee
credit card icon
HSA/FSA eligible with up to 30% off

How it works

Reviews from users

Clinical Studies

Roga sends gentle electrical impulses to the brain via the auricular branch of the Vagus Nerve.

A graph image of Roga's reduction of anxiety symptoms in a 4 week period

STUDY 01

Auricular Transcutaneous Vagus Nerve Stimulation (tVNS) Reduces Anxiety Symptoms: A Longitudinal Randomised Controlled Study

Stress Management
GAD-7
STAI-S
Anxiety Relief

Anxiety disorders affect a significant portion of the population, leading to a  growing interest in new treatment approaches. In a study on the Roga  tVNS device, researchers found that daily use of auricular  transcutaneous vagus nerve stimulation (tVNS) over four weeks  significantly reduced anxiety in participants with moderate to severe  anxiety. The active treatment group experienced a 47% decrease in GAD-7  scores and a 14% decrease in STAI-S scores, demonstrating that tVNS is a promising and effective non-invasive treatment for long-term stress  relief.

Source

Controlled study using Roga devices, funded by MITACS Accelerate grant in Canada.  Independently evaluated and approved by the University of Waterloo Human Research Ethics Board (HREB). Published in The Society for Neuroscience and The Brain & Behavior Journal.

A graph image of how Roga improves Heart rate variability

STUDY 02

Heart Rate Variability Improvements Through Non-Invasive Vagus Nerve Stimulation: Results from a Placebo Controlled Study

Heart Rate Variability (HRV)
Parasympathetic Activity
RMSSD
pNN50
High Frequency (HF) HRV

The vagus nerve is vital for regulating stress and recovery, with its  function measured by heart rate variability (HRV). This study showed  that a single 1 hour tVNS session significantly enhanced vagal activity. The stimulation increased HRV's high frequency (HF) power by 48%, while other markers like RMSSD and the LF/HF ratio also indicated a strong shift toward parasympathetic dominance. The study confirms that tVNS can effectively increase HRV and improves autonomic balance.

Source

Controlled study using Roga stimulation, independently evaluated and funded,  published in The Advances in Neuroscience Research Journal.

An illustrative image showing various brainwave scans

STUDY 03

Non-Invasive Vagus Nerve Stimulation Effects on Brain Waves: A Study of Alpha Power and Stress-Related Attention Signals

Brain oscillations
Electroencephalography (EEG)
Event-related potentials (ERPs)
Alpha State
High Beta
Default Mode Network (DMN)

Brainwave activity studies are crucial for understanding how non-invasive  techniques like auricular transcutaneous vagus nerve stimulation (tVNS)  can help patients regulate their stress levels. This study found that  the stimulation can significantly increase alpha brainwave activity, a  state linked to relaxed mental processing. The stimulation also boosted  neural responses for attention and emotional control, which suggests it  may help to downregulate stress related brain networks and rumination.

Source

Clinical trial funded by MITACS Accelerate grant in Canada. Independently  evaluated and approved by the University of Waterloo Human Research  Ethics Board (HREB). Published in The Society for Neuroscience and The  Brain & Behavior Journal.

A chart image displaying a downward curve of how Roga reduces anxiety symptoms over a 4 weeks period.

STUDY 04

Efficacy of Non-Invasive Vagus Nerve Stimulation in Reducing Anxiety Symptoms: A 4-Week User Study

Stress Management
GAD-7
ZUNG-2-
Anxiety Relief

In today's fast-paced world, stress, burnout, and anxiety are a widespread concern affecting millions. This study used non-invasive vagus nerve  stimulation (nVNS) to attempt to alleviate some of the anxiety symptoms. The results were primarily measured using the Generalized Anxiety  Disorder 7-item (GAD-7) scale, a widely used clinical tool to assess the severity of anxiety symptoms. Participants with moderate to severe  anxiety saw a 54% reduction in their GAD-7 scores within just two weeks, moving from the severe to the mild range.

Source

Pilot study using Roga technology, independently evaluated and funded, published in Brain Stimulation.